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Effective Date: 12/12/2025

This Privacy Policy describes how Alpha Luxury Transportation ("we," "us," or "our") collects, uses, discloses, and protects your information when you visit our website, make a reservation online, or book transportation services by phone. We provide pre-arranged ground transportation services locally and to and from Southwest Florida International Airport (RSW), including online and phone bookings with automated email booking confirmations.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Information you voluntarily provide to us, including:

• Full name

• Phone number

• Email address

• Pickup and drop-off locations

• Flight details (airline, flight number, arrival/departure time)

• Payment information (processed securely through third-party providers)

• Special requests or notes related to your transportation

b. Booking Information

When you book online or by phone, we collect details necessary to fulfill your reservation and provide automated booking confirmations, such as:

• Date and time of service

• Number of passengers

• Luggage details

• Vehicle preferences (if applicable)

c. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address

• Browser type and device information

• Pages visited and time spent on the site

• Referring website or source

This information is collected through cookies or similar technologies and is used to improve website performance and user experience.

2. How We Use Your Information

We use your information to:

• Send automated email booking confirmations, reminders, and service-related notifications

• Process and manage transportation bookings

• Communicate booking confirmations, updates, or service-related messages

• Provide customer support

• Improve our website, services, and marketing efforts

• Process payments and prevent fraud

• Comply with legal and regulatory obligations

3. Phone Bookings and Call Data

When you book by phone, we may collect the same personal and booking information as online reservations. Calls may be recorded or logged for quality assurance, training, and accuracy purposes, where permitted by law.

4. Payment Information

We accept online credit card payments. We do not store full credit card numbers, card verification values (CVV), or magnetic stripe data on our servers. All payment transactions are processed securely through third-party payment processors that comply with applicable security standards, including the Payment Card Industry Data Security Standard (PCI-DSS).

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Remember user preferences

• Analyze website traffic

• Improve functionality and performance

You may disable cookies through your browser settings; however, some features of the website may not function properly.

6. Sharing of Information

We do not sell or rent your personal information. We may share your information only in the following circumstances:

• With drivers or service providers as necessary to fulfill your transportation request

• With payment processors to complete transactions

• With technology or booking platform providers that support our operations

• When required by law, legal process, or governmental request

• To protect our rights, safety, and property

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

9. Your Privacy Rights

Depending on your location, including Florida and California, you may have rights regarding your personal information under applicable privacy laws, such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights may include the right to:

• Know what personal information we collect, use, and disclose

• Access the personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of your personal information, subject to legal exceptions

• Opt out of the sale or sharing of personal information (we do not sell personal information)

• Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us using the information below. We may need to verify your identity before processing your request.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

11. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Alpha Luxury Transportation
Phone: 941-500-3609
Email: alphaluxurynaples@gmail.com
Website: alphaluxurynaples.com

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.